About us

OUR STORY BEGINS WITH A CANCER DIAGNOSIS, A FOOTBALL LEGEND, AND A SLIGHTLY WARPED SENSE OF HUMOUR

There is only one way to navigate a global pandemic and a life-threatening illness – Keep Your Pecker Up. These four words popped up in a video message from Liverpudlian legend John Aldridge to one of our founders who was starting his long (and ultimately successful) battle with leukaemia. 

But bad times make good people and even better clothing and within weeks the KYPU woodpecker you see today was adopted by friends and family around the world appearing on tees, phone covers, giant banners and even as tattoos. 

This little Pecker helped spread the love, delivered the laughs and brought us together when the pandemic kept us apart. We hope you get even a fraction of those feelings when you see, wear or gift our merch.

But if that’s not your thing, then just enjoy some good looking, good quality apparel and, as always, keep your peckers up.